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How much does a website cost? What is in the price and what is not

Two quotes for a "website" often cover different work, which is why prices vary so much. This guide explains what drives the price, what a fixed price should and should not include, the costs that get missed, and how to put two quotes side by side. Our package prices are in the guide.

What a website price depends on

The number of pages does not set the price. A five-section brochure site is usually far less work than a shop with a cart and customer accounts, even if the two look the same size from outside. Price follows what the site has to do and how much of it is built for you rather than taken from a ready layout.

The table lists the factors that move the price and the question to ask any studio. It has no numbers because they depend on the project; our package prices come next.

Factors that change a website price
FactorPrice goes up whenAsk
FeaturesA brochure site is simple; online selling, booking, customer accounts or an admin area add work.Which features are in the price and which are extra?
How custom it isThe design and the steps follow how your shop runs, instead of a ready layout.What is built for me and what is ready-made?
Content and photosCopy has to be written, products photographed or the site translated.Who writes and photographs, and is it in the price?
Outside connectionsPayment gateway, accounting or stock software you already use.Which connections are standard and which are extra work?
User rolesSeveral account levels: owner, manager, staff.What can each level see and change?
DeadlineIt must be done fast or by a fixed date.Is the delivery date written in the quote?

Our website package prices

We publish the price of three packages so you know the range before you ask: a landing page so customers can find and contact you, the Web App Bundle with everything a small shop needs to start selling, and a Custom System built around how you run things.

71.zone website packages
PackagePriceIncludedFits when
Landing pagefrom $150Your own domain name, looks great on phones, customers reach you right away.You need customers to find and contact you. Exact price once we hear what you need.
Web App Bundle$200, fixed priceOne app of your choice (online store, booking or management), business email on your domain with no monthly fee, landing page, hosting and SSL for year one. Delivered in about 1 week.A small shop that wants to start selling.
Custom Systemfrom $400Everything in the Web App Bundle, staff logins, stock and customer management, connection to the software you already use.Your process needs custom work. Price fixed in writing after a 30-minute call.

Not included: content writing, product photos, payment gateway contracts, ads. See live demos before you decide.

What a fixed price should and should not include

A fixed price is only useful if it says what it covers. After reading the quote you should know exactly what you get on delivery day and what will be charged extra. A written quote should have:

  • A concrete feature list, not just "online store".
  • The delivery date and the points where you see it running.
  • Who owns the domain, hosting, source code and admin accounts after delivery. It should be you.
  • How long bug fixes last after launch and what counts as a "new feature".
  • A list of what is not in the price.
  • How and when you pay.

With us: the price is fixed in writing and sent within 2 working days, you see it running every Friday, code and accounts are in your name, and bug fixes are free for 30 days after launch.

Costs that fall outside the quote

Some costs are not part of building the site but you will still meet them. Ask about each one up front. For third-party fees, check the current price on the provider's official page.

Costs that usually sit outside the build price
CostPaid to whom, whenWorth knowing
Domain nameA domain registrar, usually renewed every year.The domain should be in your name. Ask whether the quote includes the registration fee.
Hosting and SSLA hosting provider, renewed every year.The Web App Bundle includes hosting and SSL for year one. From year two we quote before renewal.
Business emailAn email provider. Many services charge per mailbox each month.The Web App Bundle includes business email on your domain with no monthly fee.
Online payment feesThe payment gateway or bank, usually charged per transaction.You need a contract with the gateway. It is not part of our packages.
Content and photosWhoever writes, photographs or translates.Content writing and product photos are not part of our packages.
AdvertisingThe ad platform and whoever runs the ads.Running ads is not part of our packages.
Care and new featuresUs, if you choose it.Bug fixes are free for the first 30 days. After that monthly care is quoted on request and you can stop any month. A new feature is $100 each, about 2 days of work.

How to compare two website quotes

Two quotes rarely cover the same thing, so you cannot compare the two numbers directly. Go through these steps in order.

  1. Put both quotes against the same feature list. The cheaper one is often missing a line the other has.
  2. Mark what each one charges separately: domain, hosting, email, content.
  3. Compare year one and year two, not just delivery day. Hosting and care repeat every year or month.
  4. Ask who keeps the domain, source code and admin accounts. If it is not you, switching provider later is hard.
  5. See it running or see a demo before you pay.
  6. Read the bug-fix terms after launch and how extra work is priced.

What to prepare before asking for a price

The clearer you are about what you need, the more accurate and faster the quote. You do not need it perfect; one line per item is enough to start the free 30-minute call. See the pricing too.

  • What the site is for: customer contact, selling, booking or management.
  • Three websites you like, and what you like about each.
  • The products or services to put on it, with photos if you have them.
  • How customers pay today: cash, bank transfer, card or e-wallet.
  • Software you already use that the site may need to connect to.
  • Whether you already own a domain, and in whose name.
  • The date you want the site live.

Frequently asked questions

How much does an online store cost?
The Web App Bundle is a fixed $200 and includes one online store (or booking or management app), business email on your domain, a landing page, and hosting and SSL for year one, delivered in about 1 week. If you need several account levels or a link to software you already use, see the Custom System, from $400.
How much does a landing page cost?
From $150. The exact price is set once we hear what you need. Details are on the landing page page.
What will I still pay after it is built?
Hosting from year two (quoted before renewal), the domain at your registrar's renewal date, and monthly care if you choose it. Bug fixes are free for the first 30 days.
Is the price fixed, or do I find out at the end?
The price is fixed in writing before we start and sent within 2 working days. Work outside the quote is quoted separately.
Do I own the website once it is built?
Yes. On delivery, the code, documents and accounts are in your name.

Want a price for your website?

A free 30-minute call. You tell us what you need and we send a written quote within 2 working days. Planning an app? See what a mobile app costs. Not sure which package fits? Try the package and price picker.

Contact us

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